The story behind moikkai

Moikkai (もう一回) comes from a simple phrase in Japanese, meaning one more time; to repeat. It is something you say casually, almost without thinking, when you decide to try again. That feeling is at the heart of climbing and at the heart of this brand.

Moikkai was born from noticing the overlooked moments. Not the wins, not the celebration, but the pauses between attempts.

In climbing we often celebrate the breakthroughs, but progress is quieter than that. It happens through repetition, through paying attention, through showing up again with slightly more clarity than last time. Over time, those small returns stack into something meaningful.

Moikkai exists to honor that process. To make tools that respect intention, moving away from improvised solutions. Brushes, training tools, and resources are not accessories, they are instruments that shape how we engage with the wall and with ourselves.

This brand is about building a relationship with the movement of climbing. About treating the wall as a space to explore, refine, and return to.

DATE
2025年 12月 21日

WRITTEN BY
Moikkai